Today's market for products and services is frenetic, noisy and clogged with information. Our Business-to-Consumer (B2C) marketing team helps find your strongest voice, strengthens it even further, then makes sure it's heard in your most important venues.
We start by gathering consumer marketing information from and about the people important to your success. Then we apply our proprietary strategic planning methodology, Communicating For Action
to ensure your communication dollars are channeled in the right direction, invested efficiently and measurable. We know from experience that a tailor-made plan will move you beyond building brand awareness to actually influencing buyer behavior with any or all of these tools:
- Publicity
- Interactive communication
- Social media
- Sales and consumer marketing materials
- Trade shows
- Spokesperson training
- Sponsorships
- Promotions
- Special events
- Loyalty programs and more
Our B2C marketing specialists focus on consumer products, home products and retail. From product launches to trade shows, analyst relations to crisis preparedness and response — there is a senior leader at our pr & marketing firm who understands your market space and knows how to influence your opinion leaders.
Copyright © 2007 Padilla Speer Beardsley. All rights reserved.